In a revealing study by Randstad, the 2026 Employer Brand Research highlights that work-life balance remains the foremost priority for Singaporean employees, with 68% of respondents ranking it above salary and benefits. The report, based on a survey of 2,500 working adults in Singapore, underscores the shifting expectations of the workforce amidst economic uncertainties.
The research indicates that 43% of employees would leave their current jobs to achieve better work-life balance, and 30% are planning to switch employers in the first half of 2026. Despite the rise in digitalisation, 70% of Singaporean talent still value in-person interactions during their career journey, with Gen Z leading this preference at 75%.
Randstad’s findings suggest that organisations offering flexible work arrangements, clear career progression, and equitable environments will have a competitive advantage in attracting and retaining talent. “Employees recognise that a sustainable career requires a holistic approach,” the report states, emphasising the importance of a supportive work environment and reasonable workload.
The study also reveals generational differences in priorities. Gen Z values equal opportunities highly, whilst millennials and Gen X focus on salary and work-life balance. The report suggests that employers should address these diverse needs to strengthen their employer brand.
As Singaporean professionals increasingly seek a balance between work and personal life, companies that fail to adapt may struggle to retain their workforce. The full 2026 Randstad Employer Brand Research report is now available, offering further insights into these evolving trends.
