A recent study by StarHub and YouGov has revealed that 70% of Singaporeans turn to screens as a means of escaping daily pressures, with over 80% feeling mentally drained from prolonged screen time. In response, StarHub has launched “The Power of Pause,” a new chapter in its Digital Wellbeing initiative, aimed at fostering healthier digital habits.
StarHub’s initiative encourages individuals to reflect on their digital habits and make conscious decisions about when to engage with screens and when to disconnect. Tan Toi Chia, Chief of People, Organisation and Communications at StarHub, emphasised the importance of balancing screen time with real-life interactions, stating, “Choosing to pause creates opportunities to strengthen the connection between individuals, families, and communities.”
The Power of Pause will be active throughout the year, featuring a refreshed Digital Balanced Media Index (BMI) microsite, corporate partnerships, creator collaborations, and community events. The initiative will culminate in the StarHub 5G Wellness Festival in September 2026.
The updated Digital BMI platform offers personalised recommendations and resources from partners such as the Infocomm Media Development Authority (IMDA), National Library Board (NLB), and digital mental health platform ThoughtFull. These efforts support the national Digital for Life movement, aiming to enhance digital literacy and wellbeing across Singapore.
By addressing the mental strain associated with excessive screen use, StarHub’s initiative seeks to promote a more balanced and intentional approach to digital engagement, ultimately fostering stronger community ties and personal wellbeing.
