Singaporeans are redefining their travel habits, prioritising value and experiences amidst financial concerns, according to Klook’s Travel Pulse 2026 survey. Despite 71% of respondents citing financial worries as a major barrier, eight in 10 are still travelling, opting for smarter planning and cost-effective strategies.
The survey highlights that Singaporeans are not cancelling trips but are instead adjusting their itineraries. A significant 80% have altered their travel plans this year, focusing on destinations and booking methods that offer better value. Many are actively seeking deals, with 47% searching for discounts, 46% booking earlier for better prices, and 31% choosing cheaper accommodations.
Sarah Wan, General Manager of Klook Singapore, noted, “Cost-consciousness is changing how Singaporeans travel, not whether they travel. They’re travelling smarter, not less, whilst planning more intentionally, seeking better value, and choosing experiences that matter most.”
Japan, Mainland China, and Vietnam have emerged as top destinations for Singaporeans in 2026. Japan remains a favourite, with a 20% increase in demand, whilst secondary cities like Sapporo and Nagoya are gaining popularity. Mainland China has seen a doubling of bookings, with cities like Hangzhou experiencing a 233% surge. Vietnam’s appeal continues to grow, with a 50% increase in demand, driven by its cultural and culinary offerings.
The economic climate has prompted Singaporeans to plan more deliberately, with 42% starting their travel planning based on desired experiences rather than destinations. Trusted travel platforms remain popular, with 57% preferring them for their authentic reviews and reliability.
As Singaporeans continue to prioritise travel, value remains central to their decisions, with trusted platforms playing a crucial role in helping them maximise their budgets.
