Kin Global Limited has announced robust commercial momentum for the inaugural PPA Asia 500 Leapmotor Singapore Open, set to take place from 23 to 26 July 2026 at The Sports Arena, Singapore EXPO Hall 10. The event, part of a multi-year partnership with Professional Pickleball Association Asia (PPA Asia), has garnered significant sponsorship and player interest, reinforcing Kin Global’s strategy to commercialise popular sports events.
The tournament, Singapore’s first-ever Professional Pickleball Association event, has attracted sponsorship from international brands such as Skechers, FedEx, Asahi, and PARKROYAL on Beach Road, alongside pickleball-specific brands like JOOLA and Franklin. Player registrations have reached full capacity, with professional participants competing for over $70,000 and 500 PPA ranking points, whilst amateur categories offer $9,000 in prize money.
Vincent Chai, CEO of Kin Global, emphasised the event’s role in advancing the company’s strategy to enhance its sports IP portfolio. “The PPA Asia 500 Leapmotor Singapore Open represents an important step in Kin Global’s strategy to move up the events tourism value chain,” he stated.
The event has seen over 80% of tickets sold, with weekend sessions fully booked, reflecting the sport’s growing popularity in Asia. Research by UPA Asia and YouGov Singapore indicates that approximately 1.9 billion people across 12 Asian markets are aware of pickleball, with over 282 million participating monthly.
The tournament’s success underscores Kin Global’s capability in delivering integrated partnership opportunities and highlights the increasing commercial appeal of pickleball as a platform for consumer engagement.
