The Malaysia External Trade Development Corporation (MATRADE) is set to launch the Women in Export (WiEX) platform at the 22nd Malaysia International Halal Showcase (MIHAS) 2026, taking place from 23 to 26 September at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur. This initiative is designed to empower women-led and women-owned businesses to expand beyond domestic markets and tap into global export opportunities within the burgeoning halal economy.
WiEX @MIHAS 2026, themed “Advancing Women in the Halal Economy,” will feature four integrated components: the WiEX Pavilion, the International Sourcing Programme (INSP), the WiEX Forum @MIHAS, and the Anugerah Wira Ekonomi Wanita. The WiEX Pavilion will showcase women-owned enterprises across 14 halal industry sectors, offering 80 booths, with 60 reserved for Malaysian companies. MATRADE will facilitate over 120 business matching sessions with 300 international buyers.
The WiEX Forum will address global trade challenges, focusing on digitalisation, market diversification, and building resilient businesses. The Anugerah Wira Ekonomi Wanita will honour women entrepreneurs excelling in product, service, and innovation.
MATRADE Chairman, Dato’ Seri Reezal Merican Naina Merican, emphasised the importance of harnessing women’s entrepreneurial talent to reach Malaysia’s RM80b halal export target by 2030. CEO Abu Bakar Yusof highlighted the platform’s role in providing strategic partnerships and market access for women-led businesses.
WiEX @MIHAS 2026 aims to create a comprehensive ecosystem that supports women entrepreneurs in the halal marketplace, fostering innovation and economic growth.
