AnyMind Group has announced the addition of six macro-influencers to its exclusive creator roster for Instagram and TikTok in Malaysia, bringing the total to nearly 100. The new influencers, including Amni Rashidi, Alia, Hana Nabilah, Alia Izzaty, Nor Hazira, and Muhammad Ezzriq, are expected to bolster the company’s social commerce capabilities by integrating their high-reach profiles into AnyMind’s ecosystem.
The expansion aims to enable brands to deploy data-driven affiliate strategies, turning multi-platform engagement into measurable sales performance. Marketers can track campaign metrics through AnyMind’s AnyTag platform, which also provides influencers with tools to grow their presence and maximise reach. This integration is part of AnyMind’s strategy to create a robust influencer ecosystem that bridges creative content with social commerce.
The newly signed influencers have a strong presence across TikTok and Instagram, specialising in niches such as beauty, fashion, travel, and family content. They bring established audience trust and category expertise, offering immediate impact for brands. For instance, Amni Rashidi has collaborated with brands like YSL and Shopee, whilst Alia has worked with skincare brands such as Cetaphil.
Nor Hazira expressed enthusiasm about joining AnyMind’s network, stating, “I’m so happy to be part of AnyMind Group’s creator network! For me, this is a great opportunity to keep growing as a content creator whilst working with brands that fit my style and audience.”
Lee Chin Chuan, Country Manager for Malaysia, highlighted the significance of this expansion, noting that it marks a milestone as the exclusive creator pool nears the triple-digit mark. He emphasised the company’s commitment to enabling brands to deploy fully trackable, full-funnel affiliate strategies that translate into scalable sales performance.
This development is further supported by AnyMind’s role as an official Shopee MCN programme partner in Malaysia, providing brands with streamlined access to exclusive affiliate traffic boosts and commission rewards.
