Synagie has unveiled Geene 2.0, a Trusted AI Commerce Intelligence Ecosystem, designed to help businesses transition from isolated AI applications to a cohesive, scalable platform. Launched with twelve founding partners, including BytePlus and SingData, the platform was introduced to over 200 business leaders and guests.
Geene 2.0 combines capabilities in data, artificial intelligence, media, commerce, and blockchain into a single software-as-a-service platform. It enables businesses to analyse markets, strategise, generate content, automate operations, and verify products within one ecosystem. The platform will be available commercially from early August 2026.
The unveiling event featured a fireside chat with industry leaders, including Desmond Tan, Senior Minister of State in the Prime Minister’s Office, who emphasised the importance of trust in AI deployment. The platform’s ASSET intelligence engine orchestrates AI-driven commerce through five layers: Analyse, Strategise, Storytelling, Execute, and Trust.
Pei Gy Wong, Chief Digital Officer of Synagie, stated, “The next generation of AI will be led by those who can build the greatest trust.” Geene 2.0 aims to provide businesses with a practical pathway to adopt AI confidently and at scale.
The platform has already been deployed commercially with AGONG Durian, demonstrating its capabilities in improving operational efficiency and consumer confidence. Synagie is also collaborating with the Singapore Industrial and Services Employees’ Union to enhance AI readiness among workers.
As AI adoption accelerates, Synagie positions Geene 2.0 as a foundation for responsible enterprise AI innovation, aiming to make Singapore a leader in this field.
