ShopBack, a leading shopping, rewards, and payments platform in the Asia-Pacific region, has strengthened its partnership with Visa to enhance its payment ecosystem in Singapore. This collaboration now includes in-store payments, allowing consumers to earn rewards when using Visa at physical checkouts through ShopBack Pay, alongside existing online card-linked offers via the Visa Offers Platform.
The partnership aims to provide merchants with increased visibility and access to high-intent demand, enhancing conversion rates and encouraging repeat spending across digital and physical touchpoints. Consumers benefit from a more seamless and rewarding shopping experience, with added value across participating brands. In 2025, ShopBack facilitated over 30 million shopper redirects to online merchants in Singapore.
Julian Foo, General Manager of Financial Services at ShopBack, stated, “Deepening our partnership with Visa marks an important step in how ShopBack is strengthening its payments ecosystem in Singapore. Together, we are making it easier for merchants to connect with consumers across online and in-store moments through experiences that are more seamless, more rewarding, and more commercially meaningful.”
Adeline Kim, Group Country Manager at Visa Asia Pacific, added, “Our continued collaboration builds on the strong foundation of the Visa Offers Platform, enabling us to unlock new value through personalised offers and Cashback opportunities.”
The partnership spans key categories such as F&B, travel, and marketplaces, extending into physical environments with ShopBack Pay’s network of over 20,000 outlets in Singapore. This initiative supports Singapore’s digital payments infrastructure, reflecting ShopBack’s commitment to a trusted and interoperable system.
