GO-GENIE, a Singapore-based AI-powered logistics platform, is enhancing its regional logistics ecosystem through strategic partnerships across Southeast Asia and South Korea. Collaborating with LX Pantos, GO-GENIE aims to support Korean beauty brands entering Southeast Asia. In Vietnam, it is working with METUB to develop creator-led commerce, and it is in advanced discussions for a joint venture with a leading business group in the Philippines.
In Singapore, GO-GENIE is part of the Group-Based Upgrading (GBU) programme, a joint initiative by the Institute of Technical Education and the Association of Small & Medium Enterprises, supported by the Skills and Workforce Development Agency. This programme aims to improve logistics operations for SMEs, with GO-GENIE’s Co-Founder and Chief Operating Officer, Markus Lim, playing a key role in the initiative.
The partnerships are crucial as Southeast Asia’s digital economy grows rapidly, presenting opportunities for businesses to scale. However, fragmented logistics networks pose challenges. GO-GENIE’s platform connects brands, logistics partners, and service providers, simplifying cross-border commerce. “Businesses expanding across Southeast Asia are increasingly held back not by demand, but by the complexity of coordinating logistics across markets,” said Ang Ming Cong, CEO of GO-GENIE.
The collaboration with LX Pantos will enhance the K-Beauty HUB Global Warehouse through AI-powered solutions, whilst the partnership with METUB will facilitate creator-led commerce in Vietnam. Additionally, GO-GENIE is preparing for a Series A fundraising round to support further expansion and technology investment. Between 2024 and 2025, the company saw a revenue increase of over 867% and facilitated 223% more logistics services.
