Trust Bank has launched Trust AI Ask, an innovative AI-powered tool designed to simplify how customers interact with their card transaction data. This new feature enables users to ask questions in natural language, such as “How much did I spend on groceries last month?” and receive immediate answers without the need to scroll through transaction histories or apply filters.
Trust AI Ask is engineered to understand everyday language, recognising merchants, categories, dates, and amounts in a single query. It can automatically calculate totals, counts, and spending summaries, providing users with instant insights into their spending habits. The tool is built with robust security and privacy measures to protect personal information and filter sensitive data.
Naveen Sethia, Chief Customer Officer of Trust Bank, highlighted the shift in banking app expectations: “For too long, banking apps have expected customers to adapt to how the bank organises information. We believe it should be the other way around. With Trust AI Ask, customers can simply ask a question about the way they naturally think and speak and get the answer they need in seconds.”
This launch marks the first phase of Trust’s broader AI strategy, focusing initially on card spends. The bank anticipates that this will enhance customer experience, reduce routine transaction-related enquiries, and encourage more frequent use of the Trust App as a financial companion. Trust Bank plans to expand the capabilities of Trust AI Ask, aiming to offer more personalised insights and facilitate a more conversational banking experience in the future.
