Singlife has expanded its partnership with Salesforce by introducing a General Insurance Email Agent that processes customer enquiries in real time. This AI-driven system provides immediate responses to straightforward queries and directs more complex issues to human agents for personalised assistance. Currently, the Email Agent manages over 20% of customer emails, ensuring timely responses.
The collaboration builds on Singlife’s previous launch of Buddy, an AI agent designed to support customer service executives. Since its introduction, Buddy has reduced the average handling time for enquiries by 30% and halved the training period for new hires from four weeks to two. This efficiency boost has been pivotal in maintaining service levels, especially during periods of increased email traffic.
Looking forward, Singlife aims to transform Buddy into a customer-facing digital agent. This evolution will allow policyholders to interact directly with Buddy across digital platforms, facilitating access to policy details and enabling routine self-service tasks with ease.
These AI solutions are part of Singlife’s strategy to enhance operational efficiency and service quality. By equipping employees with advanced tools, the company aims to provide superior customer support. The ongoing collaboration with Salesforce underscores Singlife’s commitment to leveraging technology for improved customer experiences.



