Tune Protect Group Berhad has launched TPXtra, a new digital platform designed to provide customers with a single account for insurance protection, value-added services, and lifestyle experiences. Announced on 15 October, TPXtra aims to establish a direct and ongoing relationship with customers, moving beyond traditional insurance transactions.
TPXtra allows users to customise their protection plans according to their needs and budget, offering a flexible approach that integrates ancillary services for greater value. The platform, powered by Tune Protect’s technology arm White Label Sdn Bhd, supports the company’s Beyond Insurance strategy by connecting customers with a variety of travel, mobility, and lifestyle services.
How Kim Lian, Group CEO of Tune Protect, emphasised the importance of building a long-term relationship with customers through the platform. “A digital ecosystem is only as valuable as the reasons it gives customers to come back,” he stated. TPXtra is expanding its merchant network to include services like telehealth, motor care, and everyday lifestyle solutions, enhancing the customer journey.
The first offering within TPXtra, Travel Beyond, allows customers to tailor their travel protection and services, including eSIM connectivity, airport lounge access, and transfers. This integration provides a seamless experience for users, who can manage their travel needs from one account.
Looking forward, Tune Protect plans to extend TPXtra’s offerings with Motor Beyond and Home Beyond, enabling customers to manage various aspects of their lifestyle through a single profile. This expansion is set to begin at the end of 2026.
