Activate, North America’s fastest-growing interactive gaming experience, has launched its first Malaysian location in Kuala Lumpur. The venue, situated inside Pavilion Bukit Jalil, is a collaboration with Kara Holdings, a Southeast Asia-based entertainment group.
The 1,300 m² facility boasts 12 game rooms and over 800 levels, offering players a mix of physical and mental challenges. Teams of two to five players navigate through rooms, using reflexes, intelligence, and teamwork to conquer each game. “We’re bringing Activate to Malaysia for the first time,” said Robin Lim, CEO of Kara Holdings. “Players in Kuala Lumpur will run, think fast, and win together. Every session feels like a workout and a party.”
Since its inception in Canada in 2019, Activate has gained popularity by combining physical activity with gaming. The venue uses RFID tracking to monitor player progress, allowing guests to level up, unlock achievements, and compare scores globally. Adam Schmidt, Co-Founder and CEO of Activate, remarked, “Activate brings a new kind of energy to the market. From the moment players step in, they’ll feel the pace, the challenge, and the rush of the game.”
Currently operating over 70 locations worldwide, Activate plans to open 30 more in 2026, with further expansion across Southeast Asia, including future sites in Singapore.
