Singapore-headquartered Agoda, the digital travel platform, has partnered with the Bangkok Metropolitan Administration and the Queen Sirikit Centre for Breast Cancer Foundation to organise a charity run aimed at raising awareness and funds for breast cancer research and treatment. The event took place on 8 June at Palm Garden in Lumphini Park, Bangkok, drawing over 200 Agoda employees, including senior leadership, to support the cause.
The charity run is part of Agoda’s commitment to social impact, with all donations going towards the foundation’s health initiatives. These include innovative treatments, educational campaigns, and early detection programmes. Damien Pfirsch, Chief Commercial Officer at Agoda, expressed pride in the event, stating, “This event enabled us to make a difference in our local community whilst fostering a deeper connection with those around us.”
Agoda pledged a minimum donation of $2,800 (THB 100,000), with additional contributions collected via QR codes at the venue. The proceeds will support advanced-stage breast cancer treatments, research on white blood cell-based immunotherapy, and awareness campaigns. Dr Adhisabandh Chulakadabba, Director of the Queen Sirikit Centre for Breast Cancer Foundation, highlighted the importance of such initiatives, saying, “This run is an important reminder of how education and proactive efforts can bring positive changes to our communities.”
The event underscores Agoda’s dedication to inspiring positive change and supporting women’s health through awareness and collective compassion.
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