Allianz Life Insurance Malaysia Berhad (Allianz Life) has successfully concluded its 2025 Action Group Seminar & Recognition (AGSR) series, aimed at strengthening its agency network and enhancing customer value. The series, which included three seminars—two in Malaysia and one in Thailand—brought together over 3,000 Allianz Life Changers and guests. The events focused on strategic agency development and fostering a high-performing agency force.
Raymond Cheah, Allianz Life’s Chief Sales Officer, highlighted the importance of trust in their business. “We are in the business of protection and our customers rely on us to protect what matters most to them. This trust is earned through consistency, professionalism and empathy,” he stated. Cheah emphasised that equipping agents with the right skills and mindset is crucial for building a reliable foundation for customer trust.
The AGSR series celebrated top-performing agents and offered professional development opportunities through keynote sessions, panel discussions, and recognition ceremonies. These seminars also provided insights into leadership, innovation, and market trends, ensuring agents are prepared to meet the evolving needs of customers.
A significant component of Allianz Life’s strategy is the Allianz C.E.O. Programme, a 24-month initiative designed to develop high-potential individuals into agency leaders. This reflects the company’s commitment to nurturing a professional, customer-focused agency force.
By investing in talent development and customer-centric strategies, Allianz Life aims to sustain growth and meet the changing demands of its clientele.
