Amazon Singapore is ushering in the festive season with a 12-day Black Friday Sale from 20 November to 1 December. Shoppers can expect hundreds of thousands of deals across various categories, including Toys, Electronics, and Home essentials, available at amazon.sg/blackfriday. This year’s sale is not just about discounts; new research commissioned by Amazon Singapore highlights changing consumer behaviours.
The YouGov study identifies “Deal Optimisers” as a prevalent shopping persona, with 42% of Singaporeans comparing prices and timing purchases around major sales. Gen Z shoppers are leading the trend for personalised gifts, with 58% preferring unique presents, compared to 39% of Millennials who favour practicality. Additionally, men are increasingly involved in gift planning, with 45% preparing gifts for partners during sales, nearly double the rate of women.
Peter Li, Director of China & Singapore, International Store at Amazon, noted, “Black Friday is one of the most exciting times of the year for Singapore shoppers, as it’s the perfect moment to prepare for the holidays and save on everything from big-ticket gifts to everyday essentials.”
The sale includes significant discounts, such as up to 40% off Sennheiser headphones and Dyson products, and up to 30% off LEGO sets. Amazon Prime members can enjoy additional benefits, including fast, free delivery and exclusive savings. This initiative aims to cater to the evolving needs of Singaporean shoppers, offering convenience and value during the holiday season.
