Family offices in the Asia Pacific (APAC) region are prioritising next-generation education and demonstrating proactive responses to market volatility, according to the Citi Wealth 2025 Global Family Office Report. Released on 16 September, the report reveals that APAC family offices are leading in second-generation wealth control, with 43% of wealth under their management, and are actively preparing for wealth transfers.
The survey, conducted by Citi Wealth’s Global Family Office Group, involved 346 family office respondents from 45 countries, including 29% from APAC. It highlights that 83% of APAC family offices expect portfolio returns above 5% this year, showcasing strong optimism despite geopolitical tensions and trade policy uncertainties.
Key concerns for APAC family offices include trade disputes and US-China relations, with 61% and 53% of respondents citing these as primary concerns, respectively. In response, APAC offices are making strategic investment shifts, leading global counterparts in allocating to defensive asset classes, geographies, and sectors.
The report also notes a significant gap in technology adoption, with 44% of respondents lacking cybersecurity offerings. Bernard Wai, Asia Pacific Head of Citi Wealth’s Global Family Office Group, remarked, “This region is truly setting the pace for wealth management evolution.”
Globally, the survey indicates a strong commitment to direct investments and a growing interest in deploying artificial intelligence for operational tasks and investment analytics. Family offices are also considering outsourcing services to manage responsibilities efficiently whilst maintaining decision-making authority in-house.
The findings underscore the evolving landscape of family offices, with a focus on resilience, internationalisation, and next-generation stewardship.
