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Capri by Fraser challenges Penang’s hotel market

Frasers Hospitality has announced the soft opening of Capri by Fraser in Penang, marking the brand’s debut in the Malaysian city. Situated at 31 Jalan Magazine, near George Town’s UNESCO World Heritage Site, the 22-storey property introduces a design-led social living concept to the culturally rich area. The Chief Operating Officer of Frasers Hospitality, Chew Hang Song, highlighted Penang’s unique blend of heritage, art, and gastronomy as a fitting backdrop for the Capri by Fraser brand.

The property offers 248 rooms and residences, catering to modern travellers with amenities such as in-room drip coffee, IPTV with Google Cast, and digital concierge access. Select accommodations also feature bathtubs and separate living and dining areas. The Den, the hotel’s social space, serves as a hub for check-ins and casual gatherings, whilst the Grab & Go counter, in collaboration with Norm Micro Roastery, offers gourmet pastries and artisanal coffee.

Capri by Fraser, Penang, also boasts a pet-friendly environment with a swimming pool, gymnasium, and EV charging stations. Architect Lian Kian Lek has integrated the heritage and modern elements of the building, ensuring a coherent visual narrative throughout. The hotel’s art collection, featuring works from six commissioned artists, reflects Penang’s cultural identity.

The opening coincides with the conclusion of the Capri by Fraser Takes Flight campaign, which celebrated Penang’s cultural motifs and offered participants a chance to win a stay at the new property. Guests can enjoy an opening special of 25% off the best available rates, inclusive of breakfast.

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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