Media & Marketing
HDFX launches upgraded Discovery E-Trail game
HDFX Pte. Ltd., a Singapore-based marketing and events agency, has unveiled the latest version of its Discovery E-Trail game, a GPS-enabled interactive platform designed to...
Nielsen appoints Matty Lin as APAC sales leader
Nielsen has announced the appointment of Matty Lin as the APAC regional sales leader, effective immediately. Lin, who will be based in Singapore, joins from...
Marriott and BBH Singapore unveil new loyalty campaign
Marriott International and BBH Singapore have launched a new advertising campaign for Marriott Bonvoy, aiming to redefine perceptions of loyalty programmes. Titled "Loyalty’s Just That...
Magna Systems unveils Southeast Asia’s first UHD OB lorry
Magna Systems has successfully designed and built Southeast Asia's first full Ultra High Definition (UHD) and Internet Protocol (IP) processing outside broadcast (OB) lorry for...
IMDA launches Talent Accelerator Programme
The Infocomm Media Development Authority (IMDA) has unveiled the Talent Accelerator Programme (TAP), a S$200m initiative designed to bolster Singapore's media industry over the next...
APAC marketers to boost spending on digital ads in 2026
Over half of marketers in the Asia-Pacific (APAC) region are set to increase their spending on online video, e-commerce, and influencer content in 2026, according...
BuzzFeed Asia partners with Taboola for AI innovation
BuzzFeed Asia has teamed up with Taboola to launch DeeperDive, a pioneering AI answer engine, across its platforms in Singapore, Malaysia, and the Philippines. This...
Xero launches campaign celebrating Singapore’s small business heroes
Xero, the global small business platform, has unveiled a new campaign titled "SG60: A Nation Built by Small Businesses" to honour the pivotal role of...
MiQ report reveals AI readiness gap in advertising
Artificial intelligence is increasingly central to advertising, yet a new report by MiQ highlights a significant gap between AI usage and readiness among marketers. The...
Affiliate marketing drives growth for Singapore brands
Affiliate marketing is becoming a crucial growth strategy for brands in Singapore, as revealed by a new report from impact.com. The Global State of Affiliate...
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Malaysia secures RM7m bioeconomy deals with Taiwan
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