DKSH Consumer Goods has announced the extension of its strategic partnership with Universal Robina Corporation (URC) to enhance the market presence of Jack ’n Jill Potato Chips and Roller Coaster chips across Singapore. This collaboration aims to bring these beloved snack brands to a wider audience through comprehensive market expansion services.
Building on a successful partnership spanning several years, DKSH will continue to provide sales, distribution, merchandising, and field activation services for URC. This includes expanding the reach of Jack ’n Jill Potato Chips and Roller Coaster chips across modern trade, general trade, convenience stores, and e-commerce channels. Additionally, DKSH will support the introduction of C2 ready-to-drink tea beverages in Singapore, further diversifying URC’s product offerings.
Roger Banta, General Manager at URC, expressed confidence in DKSH’s ability to drive growth for their snack portfolio, stating, “This partnership extension reflects the strong results we have achieved together and our confidence in DKSH’s ability to continue driving growth for our Jack ’n Jill snack portfolio.”
Pascal Bardouil, Vice President of Consumer Goods at DKSH, highlighted the shared commitment to delivering quality products, saying, “We look forward to further accelerating their growth and availability across Singapore through our proven market expansion capabilities.”
The partnership underscores both companies’ confidence in the growth potential of the snacks segment and their ambition to meet evolving consumer preferences. With DKSH’s extensive distribution network and local market expertise, the collaboration is set to strengthen the market presence of these iconic snack brands, ensuring consumers can enjoy their favourite snacks wherever they shop.
