Etiqa Insurance Singapore has unveiled its “When Life Spins, Stay Ready” campaign, an interactive public initiative aimed at promoting everyday readiness among Singaporeans. Launching in June 2026, the campaign will be held at high-traffic locations, inviting participants to reflect on their preparedness in three key areas: mind, body, and money.
The campaign seeks to challenge the perception that readiness is only necessary during crises. Instead, it emphasises the importance of everyday choices in building resilience. Participants can engage with the campaign by registering onsite, answering quiz questions, and potentially winning prizes through a spin-and-win game. Over 42 days, up to 4,000 prizes will be available, contingent on meeting specific criteria.
The quiz questions are designed to assess practical behaviours. The mind pillar focuses on stress management and rest, the body pillar on physical habits like movement and hydration, and the money pillar on budgeting and saving practices. Claudia Soh, Acting CEO of Etiqa Insurance Singapore, stated, “Readiness is only about preparing for the unexpected, but is also about the everyday habits and decisions that help people feel more confident about what lies ahead.”
This initiative is part of Etiqa’s broader “Live Ready With You” platform, which aims to support customers in navigating life with confidence. It also precedes the Etiqa Life Preparedness Survey, set for release in the latter half of 2026, which will explore Singaporeans’ approaches to financial security, physical wellbeing, and mental resilience.
For more information on the campaign, visit Etiqa’s website or follow their social media channels.
