Grab Singapore has unveiled the Grab Full House Mission, a programme designed to support small food and beverage (F&B) merchants in attracting customers and strengthening their digital capabilities. This initiative comes as smaller F&B operators face challenges due to rising costs and competitive consumer spending.
The programme, launched in collaboration with Enterprise Singapore (EnterpriseSG), includes consumer initiatives such as Dine Out precinct campaigns and nationwide delivery deals. These efforts aim to increase visibility and attract new customers both online and offline. The first precinct campaign is set to launch in Tanjong Pagar, with plans for Holland Village and Jalan Besar later this year.
For merchants, Grab is offering workshops, masterclasses, and industry insights to help improve business operations and digital tool usage. The initiative also includes “Ready, Set, Grab!”, a modular onboarding programme to assist new F&B operators in joining Grab’s platform with ease.
Alejandro Osorio, Managing Director of Grab Singapore, emphasised the importance of the initiative, stating, “A full house means more than just filled tables or more delivery orders. For many small merchants, it represents stability, confidence, and the ability to keep doing what they love.”
Jeannie Lim, Assistant Managing Director at EnterpriseSG, highlighted the significance of supporting local businesses, noting that food culture is central to Singapore’s identity. The partnership with Grab aims to equip businesses with the necessary tools to adapt and thrive in the evolving F&B landscape.
Merchants interested in participating can register their interest through Grab’s platform.
