Ireland has launched a €32m campaign, co-funded by the European Union, to enhance its dairy trade with Asia. The initiative, titled “European Dairy: Ireland Where Nature Meets Science,” aims to strengthen nutrition pipelines and forge long-term trade partnerships across Singapore, China, and Vietnam. Running until 2028, the project positions Singapore as a regional hub, leveraging its world-class safety standards and research infrastructure to meet Asia’s demand for sustainable and traceable dairy products.
Her Excellency Sarah McGrath, Ambassador of Ireland to Singapore, emphasised the campaign’s role in reinforcing trade relationships and shared innovation goals. “This campaign is a symbol of Ireland’s commitment to strengthening the bridges between Europe and Asia,” she stated. The initiative seeks to deepen trust and collaboration, combining Ireland’s expertise in science-driven agriculture with Asia’s leadership in food innovation.
Bord Bia, the Irish Food Board, is spearheading the campaign, aiming to connect European producers with key Asian markets. Lisa Phelan, Director for Southeast Asia and Australia and New Zealand at Bord Bia, highlighted the importance of collaboration. “By collaborating with Singapore, we can secure Asia’s nutrition future with dairy that is trusted, traceable, and future-ready,” she said.
Ireland’s sustainable dairy production is a cornerstone of the campaign, with 90% of herds grass-fed and 95% of processors enrolled in the Origin Green sustainability programme. The campaign aims to reaffirm European Dairy’s reputation, provide traceable ingredients, and connect Singaporean firms with EU innovation pipelines.
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