Jennings Trading Enterprise has launched its innovative Experience Centre at Kranji Green, Singapore, aiming to transform the laminate selection process into a tactile and immersive journey. This centre at 28 Kranji Loop offers a design-led environment for exploring materials.
Unlike traditional showrooms, the Jennings Experience Centre focuses on personalised consultations. Visitors are greeted by indoor sales consultants who guide them through the laminate selection process, ensuring tailored choices. The centre’s layout is designed for effortless navigation, with laminates categorised by design type, such as solid colours, woodgrains, and stones.
Key features include oval-shaped panels for intuitive browsing and pull-out panels for viewing full laminate sheets. The centre showcases Jennings’ complete range of high-pressure laminates, including the new 2025–2027 Designers Collection, which features 10-foot laminates inspired by natural elements.
The Experience Centre caters to homeowners, interior designers, architects, and contractors, offering tailored material recommendations and technical support. Jennings collaborates with design firms and carpentry workshops to stay connected to market demands, including the use of metal laminates in modern interiors.
Jennings is also exploring the integration of interactive digital displays to enhance the showroom experience. The company has opted for a curated launch approach, with private previews for design firms and upcoming promotions on Instagram. Whilst there are no immediate plans for regional expansion, Jennings is open to establishing more local centres based on demand.
