Lazada has teamed up with POP MART to host the POP TOY SHOW Singapore 2025, taking place from 22 to 24 August at the Sands Expo & Convention Centre. This partnership aims to highlight local and regional creators whilst attracting collectors from across Southeast Asia through a blend of exclusive offline showcases and online experiences.
As part of this collaboration, Lazada will introduce its first regional Super Brand Day (SBD), featuring new intellectual property (IP) series such as Twinkle Twinkle and SKULLPANDA. Fans can also expect limited-time releases of popular IPs like The Monsters and Crybaby. During SBD, shoppers will enjoy storewide discounts of up to 8% and receive exclusive, limited-edition gifts with purchases, including items like the Hirono badge and Crybaby notebook.
The partnership underscores Lazada’s commitment to connecting creators, collectors, and communities, further expanding the art toy movement in the region. A Lazada spokesperson expressed enthusiasm for the collaboration, stating, “By making exclusive IP releases and experiences more accessible, we hope to connect even more fans in Singapore and across the region to this growing cultural movement.”
Singapore will serve as the exclusive host city for the POP TOY SHOW outside China in 2025 and 2026, thanks to a three-year agreement between POP MART and the Singapore Tourism Board. This collaboration not only strengthens Singapore’s reputation as a hub for pop culture but also demonstrates Lazada’s dedication to supporting creativity and cross-industry partnerships across Southeast Asia.
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