L’Oréal Travel Retail Asia Pacific, in collaboration with Changi Airport Group and The Shilla Duty Free Singapore, has launched the Prada Beauty Holidays Magic Tale Outpost at Singapore Changi Airport Terminal 1. Running from 1 October to 18 November, this initiative marks the pre-launch of Prada Beauty in Singapore Travel Retail, offering travellers an immersive festive experience with personalised services.
The outpost features a striking Prada Beauty holiday tree and is designed to captivate travellers with the iconic Prada Soft Robots guiding them through a winter-themed journey. Highlights include an exclusive Holidays Set available only at Changi Airport, an immersive photobooth with keepsake photos, and complimentary Singapore-exclusive pandan holiday cookies with any purchase.
Travellers can also enjoy personalised gifting services such as lipstick engraving, fragrance ascot embossing, and a holiday stamping station featuring six collectible designs, one exclusive to Singapore. Additionally, flash makeup services are available to help travellers find their perfect shade and complementary lip colours.
Marin Vialle, General Manager of Prada Beauty at L’Oréal Travel Retail APAC, expressed excitement about the outpost, stating, “This season, travellers can discover the perfect gifts… with exclusive experiences and offers like the festive gift sets, immersive photobooth, and pandan cookies.”
Jeff Lee, VP and Head of International Business at The Shilla Duty Free, highlighted the importance of creating unique moments for travellers, especially during the holidays. Hung Jean, Managing Director of Airside Concessions Division at Changi Airport Group, emphasised the aim to inspire travellers and redefine the beauty discovery experience globally. The outpost is located at Terminal 1’s Departure Transit Hall and will operate until 18 November 2025.
