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Malaysia Airlines, BCA, and Novus partner in new loyalty ecosystem deal across Malaysia and Indonesia

Malaysia Airlines has entered a strategic partnership with PT Bank Central Asia (BCA) and Novus Technologies to bolster travel, payments, and digital connectivity between Malaysia and Indonesia. The collaboration, formalised through a Memorandum of Understanding, seeks to integrate solutions across payments, financial services, data, marketing, and loyalty programmes, enhancing the experience for travellers and businesses in the region.

The partnership is structured around five strategic pillars: payments and financial services, foreign exchange and treasury solutions, data and artificial intelligence, marketing collaboration, and loyalty ecosystems. This initiative aims to streamline cross-border payment experiences, optimise foreign exchange capabilities, and leverage data-driven customer insights.

Bryan Foong, CEO of Airline Business from Malaysia Aviation Group, highlighted Indonesia’s significance as a key international market, citing strong travel demand and business links. “By integrating travel, payments, loyalty, and digital capabilities, we aim to unlock new opportunities and support the continued growth of the Malaysia-Indonesia corridor,” he stated.

Armand Hartono, Deputy President Director of BCA, emphasised the importance of serving customers beyond Indonesia’s borders, whilst Ricardos Khoury, CEO of Novus Technologies, noted the role of Novus as the technology bridge between the two ecosystems.

This partnership builds on Malaysia Airlines’ strong presence in Indonesia, where it was recently recognised as the Most On-Time International Airline 2026 by Indonesia’s Directorate General of Civil Aviation. The collaboration promises to deliver enhanced value for both consumers and businesses, facilitating smoother transactions and stronger economic ties between the two nations.

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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