Malaysia has been named the world’s leading Muslim-friendly destination in the Mastercard-Crescent Rating Global Muslim Travel Index (GMTI) 2025. This accolade highlights Malaysia’s appeal to travellers from the Gulf Cooperation Council (GCC) seeking halal-friendly travel experiences, cultural immersion, and family-friendly holidays.
Malaysia’s extensive halal dining options, widespread prayer facilities, and world-class tourism infrastructure make it a preferred destination for GCC travellers. Beyond its Muslim-friendly credentials, Malaysia invites visitors to explore its diverse regions through a vibrant calendar of cultural festivals and unique local experiences.
This summer, travellers can explore Sarawak’s pristine rainforests and indigenous communities. From 24–26 July, the Pesta Nukenan (Bario Food Festival) will celebrate the traditions of the Kelabit Highlands, offering local cuisine, cultural performances, and hospitality.
For those interested in arts and heritage, Penang’s George Town Festival, from 2–10 August, offers visual arts, music, theatre, and cultural performances in a UNESCO World Heritage city. Known for its multicultural heritage and gastronomy, Penang provides an enriching experience for GCC visitors.
In conjunction with Citrawarna 2026, from 24–26 July at Dataran Merdeka, over 40 hotels in the Klang Valley and selected states are offering exclusive promotions to encourage travel. These include attractive room rates and bundled packages available from mid-July to mid-August 2026.
Faharuddin Hatmin, Director of Tourism Malaysia Dubai, stated, “Malaysia’s recognition reflects our commitment to providing seamless, welcoming, and enriching travel experiences for GCC visitors.” Malaysia continues to offer diverse experiences, from cultural festivals to pristine nature, making it an ideal year-round destination.



