Vincent Yang, cofounder and Chief Business Officer of Obita, participated in the Future Economy Conference 2026, hosted by the Singapore Business Federation on 13 May. During the Leaders Lens session, moderated by Roy Tan, Head of Enterprise Banking International at OCBC, Yang shared insights on enterprise internationalisation and strategic partnerships.
Obita emphasised the importance of adapting strategies to different markets, suggesting a phased approach to international expansion. Initially, companies should adopt a light-touch strategy to gauge market demand. As opportunities solidify, they can transition to a medium-depth model by collaborating with local partners to integrate into the ecosystem and build market trust. For strategic markets, a heavy-lift approach involving deeper localisation and long-term investment is recommended.
Yang noted that Singapore’s mature financial system and regulatory environment make it an ideal hub for internationalising companies. “Singapore helps companies build business credibility and connect efficiently with regional resources and global opportunities,” he said, highlighting its role as a base for cross-market operations.
The conference provided Obita with a platform to share its experiences and strengthen connections within Singapore’s business ecosystem. Obita, a global payment service provider, focuses on delivering efficient financial solutions to support businesses in managing global collections and cross-border payouts. The company aims to facilitate sustained business growth through strategic international expansion.
