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Oriental Kopi challenges Mauritius and Indonesia’s F&B market

Oriental Kopi Holdings Berhad is set to broaden its international footprint by entering the Indonesian and Mauritian markets. The café chain operator has formed a joint venture with PT Era Boga Nusantara, part of the Indonesian retail giant Erajaya Group, to establish Oriental Kopi cafés in Indonesia. Additionally, a franchise agreement with Mauritius-based Coffee Time Ltd will introduce the brand to Mauritius.

In Indonesia, the joint venture will see Era Boga Nusantara holding a 60% stake in PT Era Oriental Kopi, with Oriental Coffee International, a subsidiary of Oriental Kopi, holding the remaining 40%. The initial focus will be on the Greater Jakarta area, with the first café expected to open by the end of 2026 at Central Park Mall, West Jakarta. This move follows Oriental Kopi’s successful entry into Singapore and aims to leverage Erajaya’s extensive retail network and local expertise.

Erajaya, established in 1996 and listed on the Indonesia Stock Exchange since 2011, operates over 2,400 stores and manages several international F&B brands in Indonesia. The partnership is expected to combine Oriental Kopi’s brand strength with Erajaya’s market presence to enhance the café’s growth in Indonesia. The venture will also seek halal certification to cater to Indonesia’s large Muslim population.

In Mauritius, the franchise agreement grants Coffee Time Ltd exclusive rights to develop and operate Oriental Kopi restaurants. This asset-light model allows Oriental Kopi to enter a new market efficiently.

Managing Director Calvin Chan expressed enthusiasm for the expansion, highlighting the shared culinary heritage between Malaysia and Indonesia and the potential for growth through these strategic partnerships.

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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