Oritain, a leader in forensic origin verification, has announced significant upgrades to its Membership Programme, aimed at closing verification gaps in supply chains across the Asia-Pacific (APAC) region. The enhancements include faster turnaround times, improved data access, and new intelligence capabilities to help businesses substantiate origin claims and meet regulatory demands.
The upgraded programme is timely as businesses face increasing pressure from regulators and consumers to provide credible evidence of product origins. Oritain’s Global Supply Chain Intelligence Report revealed that 90% of brands analysed had garments containing cotton consistent with prohibited sources, despite investments in traceability. Additionally, 60% of consumers avoid products linked to untrustworthy origins, underscoring the need for reliable verification.
Key features of the enhanced programme include secure API connections, allowing businesses to integrate verification data into daily workflows, and customer insight reports that offer personalised market trend analyses. The programme also boasts industry-leading turnaround times, with a 7-day express service for urgent cases.
Paul Bentham, Chief Product and Technology Officer at Oritain, stated, “Supply chain transparency is no longer enough. Organisations need trusted evidence, meaningful context, and the ability to act quickly.” He added that the programme’s evolution is a response to member feedback, providing more value and turning origin data into actionable intelligence.
The refreshed Membership Programme is now available, offering brands, retailers, and suppliers in APAC enhanced tools to navigate the complexities of supply chain verification and compliance.
