Franchising & Licensing Asia (FLAsia) 2025 is set to celebrate its 20th edition from 18 to 20 September at Marina Bay Sands, Singapore. Organised by the Franchising and Licensing Association Singapore and Constellar, the event will host over 4,500 attendees and more than 250 brands from over 50 countries. This year’s showcase will feature a dynamic mix of 60% first-time exhibitors alongside industry veterans, highlighting its role as a launchpad for brand expansion and innovation in Asia.
The event will open with a ceremony attended by Low Yen Ling, Senior Minister of State for Trade and Industry, who will present the prestigious FLA Awards 2025. These awards recognise brands that excel in development, scalability, and global competitiveness, reflecting the industry’s commitment to raising standards and promoting Singapore brands internationally.
FLAsia 2025 will introduce new-to-market concepts, including Bibijae, a Michelin Bib Gourmand brand from Busan, and BMSmile’s playful lifestyle brand Wiggle Wiggle. Other notable participants include Bobae FB Group, Crown HOF, and Dilmah Ceylon Tea Company PLC. The event will also feature a Design WAH Showcase, part of Singapore Design Week 2025, highlighting Singapore’s creative talent.
Additionally, FLAsia will debut its first-ever Career Fair on 20 September, focusing on upskilling and career mobility. The fair aims to connect talent with employers across franchising, retail, and food and beverage sectors, supporting Singapore’s commitment to building a skilled workforce.
FLAsia 2025 reaffirms its position as a marketplace where creativity meets commerce, driving the next wave of franchising and licensing success in Asia.
“`
