A recent study by Jumio has highlighted that 84% of Singaporean consumers believe that access to age-restricted online content poses a risk to minors. The study, part of Jumio’s 2026 Online Identity Study, also found that 81% of Singaporeans are willing to verify their age online to prevent minors from accessing adult content. However, the challenge for digital platforms lies in balancing protection with privacy, as 36% of respondents would avoid platforms requiring personal data for age verification.
The research underscores the public’s demand for stronger online protections for minors, with 84% supporting government regulation of age-restricted content. Despite this, there is a reluctance among some users to share personal information, with 46% preferring less secure platforms to avoid identity checks. Joe Kaufmann, Jumio’s global head of privacy, noted, “Transparency and responsible data handling are critical to building trust and encouraging consumers to participate in the verification process.”
The study also revealed a strong interest in reusable identity solutions, with 70% of Singaporeans preferring to verify their age once and reuse it across multiple platforms. Jumio CEO Mark Lorion emphasised the need for a multi-layered approach to age assurance, stating, “The focus now must be on delivering that assurance whilst minimising the amount of data collected and stored.”
As global age verification requirements expand, the study suggests that consumer participation hinges on organisations demonstrating transparency and privacy protection. For digital platforms, building trust may depend as much on explaining data protection measures as on the verification technology itself.
