Porsche Asia Pacific has launched its latest lifestyle-led brand space, Porsche at Jewel, at Singapore’s Jewel Changi Airport. This innovative retail concept aims to merge Porsche’s rich heritage with automotive passion and global culinary flavours, offering a unique experience for both tourists and locals. Positioned near the iconic Rain Vortex and Forest Valley, the store is designed to be an immersive introduction to the Porsche brand.
The Porsche at Jewel store is divided into four distinct zones: Café Carrera by Baker & Cook, the Culture Garage, a Porsche Lifestyle store, and a forthcoming reception area for the Porsche Experience Centre Singapore. Each area is meticulously curated to reflect Porsche’s dynamic spirit and heritage. The Café Carrera offers a menu inspired by legendary road trip routes, whilst the Culture Garage showcases automotive culture and history through seasonal exhibitions.
Hannes Ruoff, CEO of Porsche Asia Pacific, stated, “Porsche at Jewel is a continuation of our pioneering spirit, designed to spark curiosity and deepen our connection with the region and beyond.” The store also serves as a strategic hospitality gateway, linking travellers to the anticipated Porsche Experience Centre Singapore.
The Porsche Lifestyle store features a capsule collection in collaboration with Singaporean artist Tiffany Lovage, celebrating Singapore’s 60th birthday. This partnership highlights local culture through Porsche’s design lens, offering a unique blend of community warmth and automotive innovation.
Porsche at Jewel is open daily from 10:00 a.m. to 10:00 p.m., with complimentary parking available for Porsche Privilege programme members.
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