Quantcast, an AI-driven advertising platform, has appointed Tom Weaving as its new Managing Director for Southeast Asia. Weaving will focus on driving revenue growth in key markets such as Singapore and Hong Kong, alongside other emerging regions. A significant part of his role involves the rollout of Quantcast’s Q+ product, an innovative advertising solution that enables advertisers to reach audiences across the open internet through a unified ad set.
Weaving, who will be based in Singapore, brings over a decade of experience in programmatic advertising and sales leadership across Southeast Asia and the broader Asia-Pacific (APAC) region. He previously worked at The Trade Desk, where he was instrumental in expanding its Southeast Asian business.
Paul Sigaloff, Vice President for APAC at Quantcast, expressed confidence in Weaving’s capabilities, stating, “Tom has a proven track record of building and leading high-performing commercial teams and driving commercial growth. This is an exciting appointment for Quantcast as we continue to build our presence across the region.”
Weaving commented on his new role, highlighting the region’s digital maturity and the need for performance-driven solutions. “Southeast Asia is at a pivotal inflection point in its digital maturity and brands need performance more than ever. I’m energised to lead our team in unlocking new levels of performance for our clients,” he said.
Weaving’s appointment is effective immediately, following the recent announcement of Paul Sigaloff as Quantcast’s Vice President for APAC. Quantcast continues to expand its influence in the digital advertising landscape, leveraging its AI-powered platform to enhance client performance.
