Sephora has unveiled “The Perfect Shade For You,” a groundbreaking campaign across the Asia Pacific, aiming to redefine beauty standards by promoting individuality, authenticity, and inclusivity. The initiative, launched on 7 August, highlights Sephora’s extensive range of over 1,500 foundation shades, encouraging individuals to embrace their unique identities through makeup as a form of self-expression.
The campaign aligns with Sephora’s global brand signature, “We Belong to Something Beautiful,” and underscores the brand’s commitment to inclusive beauty in a culturally diverse region. Jenny Cheah, Managing Director for Southeast Asia, Oceania, and India, stated, “At Sephora, we believe beauty is inherently diverse and everyone possesses a unique beauty worth celebrating.”
In collaboration with creative agency Virtue Asia, the campaign features a diverse cast from across the region, showcasing a wide array of cultures, ages, and backgrounds. This representation spans various skin tones, body types, and hair textures, aiming to empower audiences to explore the true meaning of the perfect shade as a personal celebration of their own beauty.
The campaign is now live across Sephora stores, social media channels, and digital platforms in nine key markets, including Australia, Mainland China, Hong Kong SAR, India, Malaysia, New Zealand, Philippines, Singapore, and Thailand, with Indonesia joining from 7 August. Through this initiative, Sephora hopes to drive meaningful conversations and set a new standard for inclusivity in the beauty industry.
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