Industry News

The Singapore Digital Landscape 2025 report by AnyMind Group unveils significant insights into the evolving digital consumer behaviours in Singapore. The report, based on data from AnyMind’s platforms and local research by InQognito Insights, highlights that 54% of Singaporeans engage most with influencer-led short videos when discovering new brands, underscoring the growing influence of creator-driven content.

The study, which surveyed 1,255 consumers across the region, including Singapore, examines interactions across the marketing funnel—awareness, consideration, and conversion. It reveals that Singaporean audiences are 62% more likely to respond to sponsored influencer content. Additionally, they are 49% more likely to engage with influencer-led short videos, 45% with interactive ads, and 32% with in-game advertising.

Video ads, particularly product demos and tutorials, are most effective during the consideration stage, whilst strategic ad placement three days before a purchase significantly boosts conversions. Word of Mouth and Search remain pivotal in driving sales, highlighting the importance of trust and intent.

Toh Yi Hui, Country Manager of AnyMind Group in Singapore, noted, “Singapore’s brand-to-consumer landscape is evolving rapidly… It’s time for marketers to rethink the marketing funnel in today’s modern era.”

The report is part of a broader series covering Southeast Asia and the Middle East, aiming to equip marketers with insights for success in a digital-first world.

The newly launched Skye at Holland, a 666-unit residential project along Holland Drive, has achieved a near sell-out with 658 units sold over its launch weekend. This impressive 98.8% take-up rate sets a new benchmark for the Core Central Region (CCR), surpassing previous launches such as LyndenWoods and Emerald at Katong. According to Kelvin Fong, CEO of PropNex, the launch marks a significant milestone, reflecting strong local demand despite the 60% Additional Buyer’s Stamp Duty (ABSD) affecting foreign interest.

The robust sales performance highlights a recovery in the CCR market, which had slowed following the ABSD tightening in April 2023. Local buyers, primarily Singaporeans and Singapore Permanent Residents, have shown a keen interest in well-located and competitively priced projects. The average price gap between CCR and Rest of Central Region (RCR) properties has narrowed to 19% in Q3 2025, according to URA Realis data.

Larger unit types were the first to sell out, indicating strong owner-occupier demand. The project’s strategic location near Holland Village, educational institutions, and transport links, coupled with a favourable interest rate environment and competitive pricing, contributed to its success.

The launch of Skye at Holland sets a positive tone for upcoming projects in the final quarter, including Penrith, Faber Residence, Zyon Grand, and The Sen.

Skye at Holland, the first project launch in Holland Village in five years, witnessed a remarkable response over its launch weekend, selling 658 units, or 98.8% of its total offerings. The development, located within a five-minute walk of Holland Village MRT station, attracted significant interest due to its prime location and the area’s bohemian charm, revitalised by the completion of One Holland Village in 2023.

The launch marked the first major project following the Lunar Seventh Month, with more than 2,100 cheques submitted for the 666 available units. Mark Yip, CEO of Huttons Asia, noted the strong demand for larger units, such as the 4-bedroom and 5-bedroom options, highlighting a preference for spacious living in prime locations among owner-occupiers.

The success of Skye at Holland is attributed to its strategic location and the dwindling supply of new housing options in the Core Central Region (CCR). In 2026, new housing units in the CCR are projected to be around 1,400, a significant drop from the 2,700 units available in 2025. This figure is expected to decrease further to approximately 700 units in 2027 unless new land is made available.

Buyers predominantly consisted of individuals residing in nearby private properties, with some HDB upgraders from high-value estates. The demand for larger units was evident, with all 3-bedroom and 4-bedroom units sold out, and nearly 90% of the 5-bedroom units purchased. Some buyers opted for larger units after their preferred 3-bedroom options were no longer available.

Forvis Mazars in Singapore has announced the appointment of Chan Xue Pei as Partner, Tax, effective 6 October 2025, to bolster its tax practice. The firm also promoted three women to senior leadership positions: Quek Siew Eng as Regional Quality and Risk Management Leader for the Group and Asia Pacific, Cheryl Koh as Head of Quality Management, and Ellyn Tan as Head of Financial Advisory. These appointments highlight the firm’s commitment to diversity, equity, and inclusion, with women now making up 32% of the senior management team in Singapore.

Chan Xue Pei brings over 20 years of experience in international tax planning, specialising in financial services, banking, and asset management. She will focus on enhancing the firm’s financial services and asset management practices. “I’m passionate about turning complexity into opportunity and supporting businesses in building resilient, future-ready tax strategies,” Chan stated.

Quek Siew Eng, previously Head of Quality & Risk Management, will now drive the quality and risk management agenda across six regions. Cheryl Koh, with extensive experience in quality management, will ensure the firm’s services meet high standards of accuracy and trust. Ellyn Tan, known for her expertise in cross-border restructuring, will lead the Financial Advisory practice.

NHG Health and DFI Retail Group have entered into a long-term partnership to improve access to preventive care and wellness solutions in Singapore and Asia. Announced on 9 October, the collaboration seeks to address the region’s growing health needs by developing affordable, clinically relevant solutions for general wellbeing, healthy ageing, and family health.

The partnership comes in response to Asia’s rapidly ageing population and the rise of lifestyle-related diseases such as diabetes and hypertension. Traditional hospital-centric models are insufficient to meet these demands, highlighting the need for accessible, community-focused preventive care. NHG Health will provide clinical expertise and research capabilities, whilst DFI Retail Group will leverage its retail network, including Guardian and Mannings stores, to ensure wide accessibility.

Professor Benjamin Seet of NHG Health emphasised the importance of community care, stating, “This partnership with DFI achieves exactly that. Through its extensive retail network, we will be able to reach millions of people across Singapore and the region, allowing us to bring evidence-based solutions closer to home.”

Andrew Wong, CEO of Health & Beauty at DFI Retail Group, noted that the collaboration sets a new benchmark for public-private healthcare partnerships, enhancing the role of Guardian and Mannings as trusted wellness advisers.

The partnership will use Singapore as a launchpad for broader regional impact, exploring new health and wellness solutions, including preventive screening tools and lifestyle interventions. This initiative underscores the importance of combining public sector expertise with private sector innovation to create sustainable healthcare pathways in Asia.

Young Singaporeans are placing greater importance on job security and financial stability over flexible work arrangements, according to a study by the Singapore University of Social Sciences (SUSS). Released at the inaugural Youth Forum 2025, the study surveyed over 1,000 youths aged 18–35 and more than 250 employers, revealing a disconnect between youth aspirations and employer expectations.

The study, titled “Workplace Success and Soft Skills: Bridging the Gap Between Youths’ Perceptions and Employers’ Expectations,” found that 68% of youths are exploring new job opportunities, with younger participants actively job-hunting. However, those aged 31–35 are more focused on stability. Financial gain and job security emerged as top priorities across all age groups, challenging the perception that digital natives prioritise flexibility.

Associate Professor Justina Tan, Vice President of Strategic Partnership and Engagement at SUSS, noted, “If young people value stability whilst employers seek adaptability, then soft skills are the bridge that connects both.” The study emphasises the need for tailored workplace strategies and collaboration among employers, educators, and policymakers to bridge soft skills gaps.

SUSS is collaborating with Singapore’s self-help groups to further analyse the data and develop programmes aimed at empowering youths. The Youth Forum 2025, attended by industry leaders and youth representatives, concluded with a commitment to continue these conversations, aiming to translate insights into practical initiatives for enhancing youth employability.

In a remarkable display of demand, 658 out of 666 units at Skye at Holland were sold over its launch weekend, according to UOL Group Limited and CapitaLand Development. The development, located in the coveted District 10 of Singapore, attracted significant interest during its preview phase, leading to this near sell-out success.

The strong sales performance highlights the continued confidence in Singapore’s property market, driven by the project’s prime location in Holland Village. The development’s appeal spans a wide range of buyers, including Singaporeans and permanent residents, who are drawn to its MRT connectivity and proximity to prestigious schools such as Henry Park Primary School and the National University of Singapore.

The average selling price for the units was $2,953 per square foot, reflecting the premium nature of the site. The project’s success follows the earlier collaboration between UOL and CapitaLand Development on PARKTOWN Residence, underscoring their effective partnership in creating desirable residential developments.

The robust demand for Skye at Holland underscores the resilience of Singapore’s real estate market, particularly for prime locations. As the city-state continues to attract both local and international interest, developments like Skye at Holland are poised to remain highly sought after.

Mapletree Investments has announced a significant lease agreement with Agata S.A., a leading Polish furniture retailer, for 128,000 square metres of logistics space in Piotrków Trybunalski, Poland. This deal includes a 10-year extension of an existing lease for 87,000 sqm and a new 10-year lease for a 41,000-sqm built-to-suit logistics development, Piotrków II DC3. The transaction is the largest warehouse lease in Poland for 2025.

The new development, Piotrków II DC3, will be strategically located near the A1 motorway and S8 expressway, enhancing Agata S.A.’s operational capabilities and supply chain efficiency across Poland. Ralph van der Beek, CEO of Commercial and Logistics, Europe at Mapletree, expressed excitement about the partnership, stating, “This decision reflects the enormous trust they place in Mapletree and affirms Central Poland’s strong position on Europe’s logistics map.”

Piotrków II DC3 will adhere to BREEAM Excellent certification standards, featuring sustainable elements such as a greywater recovery system and photovoltaic-ready roofing. Completion is expected by early 2027.

Since entering the Polish market in 2018, Mapletree has amassed a portfolio valued at approximately $1b (EUR943m), covering 1.22 million sqm of office and logistics space. The properties Piotrków II DC1 and DC2 are part of Mapletree US & EU Logistics Private Trust, which manages $4.3b in assets. This new agreement with Agata S.A. is set to bolster the trust’s European portfolio resilience.

Simon Chisholm has been appointed as Chairman of Asia for Aon’s Reinsurance Solutions, effective 1 January 2026. Chisholm will spearhead the Global Clients Segment in Asia, focusing on strengthening ties with key clients in Japan and Thailand. With nearly 40 years of experience, including leadership roles with Aon’s largest global reinsurance clients, Chisholm is well-equipped to align client needs with strategic solutions across Asia, Europe, and the US.

Chisholm’s appointment underscores Aon’s dedication to providing tailored insights and value to multinational clients navigating complex risk environments. Based in Singapore, he will report to Soeren Soltysiak, CEO of Reinsurance Solutions in Asia. Rupert Moore, APAC CEO for Reinsurance Solutions at Aon, remarked, “Simon plays a central role on our Japan and Asia teams, partnering with many of the region’s largest insurers to deliver client value and support better decision-making.”

Aon plc, a leading global professional services firm, aims to shape decisions for the better, offering clients in over 120 countries the clarity and confidence to make informed risk and people decisions. The appointment of Chisholm is part of Aon’s ongoing commitment to enhancing its talent and expertise across the region, ensuring that clients receive the best possible support in managing their risks.

Singapore and New Zealand have officially launched the Comprehensive Strategic Partnership (CSP), a significant initiative designed to enhance bilateral relations across various sectors. The partnership, announced today, seeks to deepen cooperation in areas such as trade, defence, and cultural exchange.

The CSP is expected to facilitate increased economic collaboration, with both nations aiming to leverage each other’s strengths in technology and innovation. This partnership will also focus on enhancing security cooperation, addressing regional challenges, and promoting peace and stability in the Asia-Pacific region.

In addition to economic and security aspects, the CSP will foster cultural and people-to-people exchanges, strengthening the social fabric between the two countries. This includes initiatives to promote educational exchanges and collaborative research projects.

The launch of the CSP marks a new chapter in the longstanding relationship between Singapore and New Zealand. Both countries have expressed optimism about the potential benefits of this partnership. “The CSP will serve as a cornerstone for our future cooperation, enabling us to address shared challenges and seize new opportunities,” a spokesperson stated.

Looking ahead, the CSP is expected to pave the way for more robust and dynamic interactions between Singapore and New Zealand, contributing to regional prosperity and development.