Industry News

AirAsia has been announced as the exclusive Official Airline of the ASEAN Football Federation (AFF) for four significant national team and club events, collectively branded as ASEAN United FC. This partnership, facilitated by sports marketing agency SPORTFIVE, underscores AirAsia’s commitment to enhancing the visibility of football across Southeast Asia. The airline, known for its budget-friendly fares and extensive network, aims to connect football fans from bustling cities to remote communities, with a focus on inclusivity, particularly among youth and women.

The collaboration includes the ASEAN Mitsubishi Electric Cup™ 2024, the ASEAN Club Championship Shopee Cup™, the ASEAN Women’s Championship™, and the ASEAN U-23 Championship™. These events provide AirAsia with a platform to engage with fans and bolster its brand presence while supporting the growth of football in the region.

Rudy Khaw, CEO of AirAsia Brand Co., expressed enthusiasm for the partnership, stating, “At AirAsia, we believe in the power of sport to unite and inspire. We are thrilled to join forces with ASEAN United FC to celebrate the region’s unique talents and shared passion for football.”

Major General Khiev Sameth, President of AFF, welcomed AirAsia to their family of partners, highlighting the shared belief in ASEAN football’s potential to achieve excellence. Seamus O’Brien, President of SPORTFIVE, noted that the partnership aligns perfectly with AirAsia’s brand, which is synonymous with ASEAN.

This partnership not only strengthens AirAsia’s role as a unifying force in the region but also supports the development of regional talents and aspiring athletes, showcasing ASEAN’s potential on and off the field.

Levi’s has launched a fresh eyewear collection, merging stylish sunglass designs with optical frames that embody a timeless yet edgy aesthetic. Drawing inspiration from the iconic shades of denim in Levi’s seasonal collection, the eyewear features warm lens gradients, capturing the essence of the California lifestyle. The collection introduces sunglasses crafted from Bio-based Polyamide, a durable and lightweight material derived from castor oil seeds.

The Seasonal Collection offers bold yet lightweight frames in a variety of colours, including classic black, tortoise, opal, and transparent options. Each piece prominently displays the vertical Levi’s Red Tab Logo, available in red or galvanic hues. For those with a penchant for urban and sporty styles, the Sporty Leisure Collection presents new designs in Bio-based Polyamide, featuring a matte texture and rubber details in contrasting colours. This collection is available in a vibrant palette of classic and transparent tones.

Additionally, the Optical Collection caters to those seeking feminine, lightweight frames. These new designs feature slim metal temples adorned with the Levi’s Box Logo and are offered in a subtle colour palette. Levi’s commitment to sustainability is evident in the use of eco-friendly materials, aligning with the brand’s ethos of combining style with environmental responsibility.

This new eyewear line not only enhances Levi’s fashion offerings but also underscores the brand’s dedication to sustainable innovation. As consumers increasingly seek environmentally conscious products, Levi’s latest collection positions itself as a stylish and responsible choice for eyewear enthusiasts.