Singapore Airlines, Ascott, and DBS have emerged as leaders in sustainability among Singaporean brands, according to the Sustainability Perceptions Index 2026 by Brand Finance. The index, which evaluates global brands on their environmental, social, and governance (ESG) commitments, shows these companies translating sustainability pledges into tangible actions.
Singapore Airlines received high marks for its ESG initiatives, reaffirming its commitment to achieving net-zero emissions by 2050. The airline plans to use 5% Sustainable Aviation Fuel by 2030 and aims for over 70% of its fleet to consist of new-generation aircraft. It has also expanded partnerships for sustainable aviation fuel and enhanced its digital efficiency.
Ascott has been recognised for its environmental innovation, particularly through its Ascott CARES framework. The company has achieved significant reductions in energy and water consumption, supported by AI-powered optimisation. It has also expanded solar panel installations and introduced community engagement initiatives to bolster its inclusive hospitality approach.
DBS stood out for its governance and sustainable finance leadership. In 2025, the bank broadened its sustainable financing programmes, updated responsible banking frameworks, and introduced stricter procurement standards to reduce its environmental footprint.
Alex Haigh, Managing Director Asia Pacific at Brand Finance, noted, “Singaporean brands are standing out for their ability to translate commitments into tangible action. Those that can demonstrate real impact, not just intent, are the ones strengthening trust and brand value.”
Globally, Google surpassed Apple to top the Sustainability Perceptions Value, whilst Tesla’s green reputation continued to decline. The index is based on research with over 175,000 respondents across 41 countries, combining survey data with ESG performance ratings.
