The GrowHub, a Singapore-based company specialising in blockchain technology for product traceability, has announced a strategic partnership with Why Ventures to deploy agri-tech solutions in Vietnam’s Central Highlands. This collaboration aims to implement The GrowHub’s traceability system across cacao and coffee farms, enhancing yield quality and market access for local farmers.
The initiative, set to launch at Why Ventures’ pilot site, will serve as a testbed for The GrowHub’s digital solutions, ensuring transparency from bean-to-bar or bean-to-cup. This partnership is part of The GrowHub’s ongoing expansion following the establishment of its regional branch in 2024, focusing on software development and data analytics to promote tech-driven agricultural solutions in Vietnam.
Why Ventures will integrate The GrowHub’s platform into its entrepreneurship programmes, allowing participants to experience the impact of technology on sustainable agriculture. Christine Ng, founder of Why Ventures, emphasised the importance of digital tools for Vietnamese farmers, stating, “This partnership gives these farmers access to The GrowHub’s proprietary traceability solution that aims to help build trust with consumers, improve sustainability, and increase profits through better data and storytelling.”
Alec Ngo, COO of The GrowHub, expressed enthusiasm for the collaboration, highlighting the potential to cultivate a new generation of tech-savvy, environmentally conscious agrientrepreneurs. The partnership is expected to expand beyond cacao and coffee, offering scalable opportunities for other agricultural sectors in Vietnam in 2025 and beyond.
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