Singapore has been identified as the world’s most mature market for travel protection, with 86% of its travellers covered by insurance, according to the Holiday Barometer 2026 report by Redion and Ipsos. This high level of coverage reflects a strong awareness of travel risks and a culture where protection is integral to travel planning.
The report, which surveyed 26,000 respondents across 26 countries, highlights that Singapore’s frequent and high-spending travellers are driving demand for comprehensive multi-risk policies and seamless digital support. Virginie Babinet, CEO of Travel Insurance & Assistance at Redion Group, noted that whilst the desire to travel remains robust, security considerations are increasingly influencing destination choices.
Hassen Bennour, CEO of Redion Asia Pacific, emphasised that Singaporeans are not only seeking coverage but also broader multi-risk protection and embedded assistance. “For insurers and industry partners, the opportunity lies in pairing digital speed with trusted human guidance,” he said.
Digital adoption is reshaping travel planning in Singapore, with nearly half of Singaporeans using artificial intelligence (AI) for holiday planning. However, whilst AI offers convenience, human oversight remains crucial, with many travellers preferring to review decisions before finalising bookings.
As Singaporeans continue to travel frequently, with over 90% taking at least one leisure trip annually, the demand for reassurance and support throughout their journeys is growing. This trend presents opportunities for insurers and travel providers to enhance their offerings, ensuring peace of mind for travellers amid evolving global risks.
