Singlife has been announced as a main sponsor for Mediacorp’s broadcast of the FIFA World Cup 2026 in Singapore, running from 12 June to 20 July 2026. This partnership will see Singlife’s new television commercial, “The Finals”, aired during live and repeat telecasts of the matches on mewatch and Channel 5. The commercial, themed around life’s unpredictability akin to football, underscores the importance of Long-Term Care planning and financial resilience.
Mediacorp, the official broadcast rights holder, will provide access to all 104 matches and official ceremonies via mewatch and partner platforms. This year marks a significant increase in free-to-air coverage, with 28 matches available on Channel 5 and mewatch, up from nine in 2022. The FIFA World Cup 2026 is set to be the most expansive edition yet, featuring 48 teams across Canada, Mexico, and the United States.
Debra Soon, Singlife’s Group Head of Brand, Communications, Marketing and Experience, expressed enthusiasm for the sponsorship, stating, “We’re proud to bring it to as many Singaporeans as possible, just as we did four years ago, to uplift local talent and enthusiasts through the love of the sport.”
Beyond football, Singlife continues to support Singapore sports, including Netball and Wheelchair Rugby. The company recently renewed its partnership with Netball Singapore and sponsors the Wheelchair Rugby Association Singapore, aiming to foster inclusivity and resilience in the sporting community.
