Standard Chartered has unveiled “A Seat, Beyond” in Singapore, a client engagement programme centred around the Beyond World Elite Credit Card. This initiative, launched in collaboration with Mastercard last year, aims to deepen relationships with the bank’s affluent clients by offering exclusive benefits and experiences.
The programme was inaugurated with an event at the National Gallery Singapore, featuring Steven Bartlett, host of The Diary of a CEO podcast and the youngest investor on Dragons’ Den. Bartlett shared insights on investing in next-generation businesses and personal wellness. Top-tier clients were also invited to a private session with Bartlett for more intimate discussions.
James Lye, Global and Singapore International Banking Head at Standard Chartered, highlighted the programme’s global approach, stating, “Affluent clients today are increasingly global in how they live, work and manage their wealth. As a leading wealth manager, we want our client engagement to reflect that global mindset.”
The Beyond Credit Card, central to the programme, offers enhanced rewards and privileges. Grace Chan, Managing Director of Credit Cards and Personal Loans in Singapore, noted the card’s success in shaping the programme, reflecting clients’ spending habits, particularly in travel and dining.
“A Seat, Beyond” also includes cross-border privileges and plans to introduce an online platform for reservations at Michelin-starred restaurants. Priority Private clients enjoy additional perks, such as an accelerated earn rate on overseas dining and complimentary airport transfers.
This initiative underscores Standard Chartered’s commitment to engaging its affluent clientele with tailored offerings that cater to their international lifestyles and wealth management needs.
