The Singapore Tourism Board (STB) and Traveloka have renewed their partnership to promote Singapore as a top destination for travellers from Indonesia, Malaysia, Thailand, Vietnam, and Australia. The agreement, signed on 17 July 2026, marks the fourth collaboration since 2019, with a new focus on including Australia as a key market.
The partnership will focus on four main areas: co-branded campaigns on Traveloka’s platform, destination storytelling, travel linked to Singapore’s events calendar, and the exchange of privacy-safe travel insights. These efforts aim to enhance Singapore’s appeal as a vibrant hub for live entertainment and tourism.
Melissa Ow, Chief Executive of STB, highlighted the significance of the partnership, stating, “This renewal reflects the importance of Southeast Asia and Australia, as well as the strength of our longstanding partnership with Traveloka.” The collaboration aligns with STB’s broader ‘We Don’t Wait For Fun’ campaign, targeting young professionals and families with children to encourage visits to Singapore.
The renewed agreement builds on previous collaborations from April 2019, May 2022, and January 2024, and aims to leverage Traveloka’s regional reach and consumer insights to boost Singapore’s tourism sector. By focusing on key traveller segments and utilising data-driven marketing strategies, the partnership seeks to drive tourism growth and position Singapore as a preferred destination in the region.
