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Toku secures UAE foothold, challenges rivals

Toku Ltd, a Singapore-based AI-powered customer experience platform, has announced the incorporation of Toku Technology L.L.C, its first in-country entity in the Middle East. This marks a significant step in Toku’s regional expansion, which began in December 2025. The new UAE subsidiary allows Toku to contract, invoice, and hire locally, enabling participation in government and semi-government tenders across the UAE and the wider Gulf Cooperation Council (GCC).

The expansion has been bolstered by a memorandum of understanding with SESTEK, a Turkey-based conversational AI provider, signed in June 2026. This partnership enhances Toku’s capabilities in Arabic-language solutions, addressing the region’s diverse linguistic needs. Toku’s deployment with Talabat, a leading food delivery service, has expanded across all eight Middle East markets, supporting over 8,000 users. The introduction of voice alongside chat has increased customer satisfaction to approximately 80%, a rise of more than 20%.

Thomas Laboulle, Toku’s Founder and CEO, stated, “The Middle East has developed ahead of our expectations since our first deployments there last year. Our UAE subsidiary gives that demand a local foundation: it lets us contract, invoice, and hire in-country, brings us closer to our customers and partners, and positions Toku to participate fully in the region’s digital transformation.”

With its local presence, Toku is well-positioned to address the GCC’s demand for locally hosted, sovereign, and hybrid deployments, shaping enterprise technology decisions across the region. This expansion underscores Toku’s commitment to enhancing customer experience through AI, tailored to the unique needs of the Middle East.

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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