Booking.com has launched its inaugural Travel Happiness Index, revealing that travellers across the Asia Pacific (APAC) region remain committed to travel despite facing uncertainties such as extreme weather, political instability, and rising costs. The index, based on insights from 10,000 travellers across 10 APAC markets, highlights the emotional and social value of travel, with 84% of respondents stating that travel helps them reset mentally and emotionally.
The research indicates that nine in 10 APAC travellers prefer to adapt their plans rather than cancel when disruptions occur. This adaptability underscores the importance of travel as a source of joy and fulfilment, with 86% of participants noting that having a trip to look forward to lifts their mood. The findings also show a shift towards valuing simple experiences, such as enjoying natural scenery and quality time with loved ones, over packed itineraries.
Laura Houldsworth, Managing Director, Asia Pacific at Booking.com, commented, “This report makes it clear that for many people across APAC, travel is more than just about getting away—it is about feeling better, having something to look forward to, reconnecting, and having the confidence to keep exploring even when the world feels uncertain.”
The index also highlights the role of digital tools in enhancing the travel experience, with 84% of travellers acknowledging that technology simplifies planning and booking. As APAC travellers continue to seek meaningful and worthwhile trips, the use of trusted platforms and AI-powered tools is becoming increasingly significant in their travel planning journey.
