VAIO Corporation has announced its return to the Singapore market, partnering with Unified-1 Solutions as its official distributor. This strategic move aims to meet the rising demand for high-performance computing solutions in Southeast Asia. VAIO is introducing two new laptop models: the VAIO SX14-R for consumers and the VAIO Pro PK-R for business users, both featuring advanced technology and lightweight design.
The re-entry into Singapore underscores VAIO’s recognition of the country’s vibrant business ecosystem and technological focus. Founded in 1997 as a PC brand under Sony Corporation, VAIO became an independent entity in 2014. It has since maintained its reputation for innovative design and performance, with corporate laptops accounting for 90% of its sales.
The new VAIO laptops, weighing just 1.08kg, are crafted from carbon fibre and designed for mobile productivity. They include features such as AI-powered noise cancellation and extended battery life, enhancing user experience in various work environments. Masaki Yamano, President and CEO of VAIO Corporation, stated, “Our innovative features – such as AI noise-cancelling function and user-sensing capabilities – are designed to meet the needs of professionals and businesses prioritising seamless communication and efficiency.”
Consumers can purchase the VAIO SX14-R at Best Denki stores in VivoCity Mall, Ngee Ann City, and soon in Funan Mall. The VAIO Pro PK-R is available through authorised resellers. This launch marks a significant step in VAIO’s strategy to expand its presence in Southeast Asia, offering technology that supports dynamic lifestyles and work experiences.
