Visa’s 2026 Global Travel Intentions study reveals that Asia Pacific travellers are adapting to global shifts by prioritising familiar and practical travel plans. Conducted among over 47,000 respondents worldwide, including more than 17,000 from Asia Pacific, the study shows that 63% of respondents travelled within the region, favouring destinations like Japan, Australia, and Thailand.
Japan emerged as the top destination, with 19% of respondents visiting, and 28% planning to travel there in the next 12 months. The study also highlights a growing interest in unique local experiences, with 37% of Asia Pacific respondents planning trips around food and culture, surpassing the global average of 29%.
Travellers are increasingly using AI tools for planning, with 49% employing them to discover destinations and ideas. Payment security remains a priority, with 73% of travellers carrying cards or mobile wallets. Despite strategic planning, travellers maintain flexibility, with 79% booking accommodations in advance but only 51% pre-booking experiences.
Danielle Jin, Visa Asia Pacific’s Chief Marketing Officer, noted, “Travel is not slowing—it is becoming more planned, purposeful, and intentional.” The study underscores the importance of enabling secure and seamless payment experiences for digital-first travellers. Visa continues to support global events, enhancing cross-border commerce through innovative payment solutions.
