Xtep, the renowned Chinese sportswear brand, has inaugurated its first running club store in Asia at Singapore’s Kallang Wave Mall. This innovative store not only offers high-performance running gear but also serves as a community hub for local runners. It features immersive displays and multi-category presentations, providing a comprehensive range of running products and services tailored for professional runners, including marathon events, training camps, and coaching sessions.
The store’s opening aligns with Xtep’s strategy of “Professional runners influence mass runners,” aiming to cater to both elite athletes and casual running enthusiasts. The initiative is set against the backdrop of Singapore’s vibrant running culture, which is supported by a robust calendar of world-class events. According to Sport Singapore, running and jogging are among the nation’s most popular physical activities, highlighted by events like the Standard Chartered Singapore Marathon, which attracts over 50,000 participants annually.
The Xtep Running Club (XRC) store is designed to be more than just a retail space; it is a community base that will host group runs, training sessions, and member events. It offers performance footwear for competitive athletes and versatile apparel for everyday wear. Runners can join the XRC by scanning a QR code, granting them access to exclusive events and product experiences.
This strategic move by Xtep not only enhances its brand presence in Asia but also taps into the growing enthusiasm for running in Singapore, promising to foster a stronger community of runners in the region.
