Amazon Singapore has announced that Prime Day 2025 will be its longest yet, spanning seven days from 8 to 14 July. This extension allows Prime members more time to explore deals across categories such as Home & Kitchen, Health and Personal Care, and Beauty on Amazon.sg. Exclusive discounts include up to 50% off on brands like FOREO, Sukin, and Dettol.
The event will feature Amazon.sg’s Everyday Essentials store, which offers over 100,000 frequently shopped items, including groceries and personal care products. This initiative aims to meet the growing demand for convenient online shopping in Singapore. Peter Li, Director of China & Singapore, International Stores at Amazon, stated, “We’re pleased to bring Prime Day back to Singapore with our longest event yet filled with incredible savings and exciting deals.”
Prime members can sign up for personalised deal alerts and enjoy benefits such as free one-day delivery on eligible items. New customers can start a 30-day free trial of Prime, which costs $3.65 (S$4.99) per month or $36.50 (S$49.90) per year. Additional perks include discounts on Amazon Fresh orders and Amazon.sg Gift Cards.
Amazon Singapore has also redesigned its homepage for a more personalised shopping experience, featuring easier navigation and quicker access to frequently repurchased items. As part of its Shop for Good initiative, Amazon invites customers to support local non-profit organisations by purchasing items from their wishlists during Prime Day.
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